Graebel Companies, Inc. Launches Customized Approach to Technology Solutions for Mobility Programs
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Graebel Companies, Inc. Launches Customized Approach to Technology Solutions for Mobility Programs

Chris Binding

Graebel globalCONNECT® ranked #1 in technology by mobility professionals; leads industry in providing exceptional employee experiences

Seven out of 10 global mobility professionals say technology used by their mobile employees (assignees) will be the biggest change they anticipate to their program over the next five years*. Of course, it’s also important to find the right integrated technology that fits the unique needs of any company’s program, mobility staff and assignees. That’s why Graebel Companies, Inc. is introducing a three-step approach to help Fortune 500 and Global 1000 companies configure the best technology solution to optimize their mobility programs, employee experiences and business results.

The customized process uses Graebel globalCONNECT®, a people-first mobility experience platform that is a single source of truth to manage mobility programs, track real-time data and access up-to-the-minute details about every assignment. The platform is designed collaboratively between Graebel experts and the company’s mobility leaders. Graebel globalCONNECT® was a strong factor in mobility professionals ranking Graebel top in technology for all large relocation management companies, according to Trippel Survey & Research 2019 Relocation Managers’ Survey.

“Through a consultative approach, Graebel tailors our clients’ entire mobility experience to their specific needs and preferences based on three pillars of customization,” said Ron Dunlap, president and chief operating officer, Graebel Companies, Inc. “The result is a single end-to-end solution shaped by mobility teams and supported by Graebel.”

Graebel experts ask questions through three program pillars – access, engage and integrate – to help clients personalize the platform, provide exceptional mobility experiences and meet company goals:

  • ACCESS (Mobility Team Experience): The mobility team’s experience using a technology platform is a key factor to consider because it directly impacts productivity. Graebel works with mobility professionals to determine the level of technology platform interaction and customization they want for their teams. This step responds to the need of 27 percent of mobility professionals who said reporting – meaning how they want their platform managed – is the most important factor when interfacing with mobility technology*. Based on the discussion in this step, Graebel understands how much time mobility professionals want to spend managing their program and how much guidance they desire. Plus, Graebel can meet client preferences by customizing the interface, including widgets, dashboards, reporting and client branding.
  • ENGAGE (Assignee Experience): Assignees’ level of engagement, visibility and personalization with mobility technology can influence their relocation experience. That’s why transparency, or determining what each person’s experience will be, is a key area addressed in this step. In addition, about one in four mobility professionals said transparency was the most important factor to their assignees when interfacing with mobility technology*. Graebel works with mobility professionals to strategize and design programs and policies with the entire assignee experience in mind. This lets mobility teams effectively balance technology and consultation for their assignees based on company culture and business needs. For example, assignees who use in-depth expert-led concierge models or lump sum guided experience through Graebel CitySwitcherSM powered by Shyft will have a different experience than those who use a self-directed Core-Flex program.
  • INTEGRATE (System features, tools, APIs): Mobility teams are looking for ways to seamlessly combine their program’s technology platform with different tools – both internal and external – to bring relocation experiences to life. In fact, 25 percent of mobility professionals say integration with HR systems is the most important factor to interfacing with mobility technology. Graebel collaborates with mobility leaders to determine which features, tools, APIs and inputs will help activate their platform experience. Graebel globalCONNECT® can securely integrate internal and external data sources with Graebel’s tools, including Graebel AnalyticsSM, to combine HRIS, payroll, immigration, tax and more. The result is an end-to-end solution for a holistic, real-time view of a client’s mobility program. It’s also backed by securely integrated APIs that can constantly evolve to meet changing needs, while promoting data integrity and privacy.

*2019 insideMOBILITY® Survey (n = 79)

Chris Binding